Sip & Stroll Merrill stretches across 26 stops

Wine lovers took to the streets Saturday afternoon, Oct. 17, 2026, for the first Sip & Stroll Merrill, a wine walk organized by the Merrill Area Chamber of Commerce. The event ran from 1 to 7 p.m. and featured 26 stops at businesses and organizations across a wide swath of Merrill.
The event, open to participants 21 and older, stretched well beyond a single downtown block. Stops covered roughly 2 miles. The route ran from Gesundheit at 1300 E. Main St. on its east end, through the heart of downtown along East First, Second, and Third streets, to North Prospect Street and Grand Avenue on its west end.
With that much ground to cover, participants had options. Those who wanted to walk could stroll from stop to stop. Those who preferred to ride could hop on shuttle buses that carried participants from district to district throughout the afternoon.
The lineup drew in a significant part of the Merrill business community, though not every business took part. As a first-year event, Sip & Stroll Merrill was designed as a starting point. Organizers wanted to see how it performed before expanding it in future years.
Along the way, participants could visit the Merrill Historical Society, which hosted Museum Bingo.

IIncredibleBank served as the main event sponsor. Nicolet National Bank was the designated-driver sponsor, and Park City Credit Union sponsored the event’s goodie bags.

Participating businesses and organizations included:

East Main Street and Center Avenue
Gesundheit, 1300 E. Main St.
Sister Golden Hair Salon & Studios, 1216 E. Main St.

Edward Jones – Katie Helmstadter, 109B S. Center Ave.
Courtside Furniture, 1022 E. Main St.
Johnson’s of Merrill, 1023 E. Main St.
St. Vincent de Paul, 1004 E. Main St.
Riversbend Realty Group, 921 E. Main St.
Caylor’s Trophy Bar, 808 E. Main St.

Downtown: Mill, First, and Second streets
Kindhearted Floral & Custom Creations, 120 S. Mill St.
Auntie Ray’s Coffee House, 812 E. First St.
Sunset Hollow Wine Bistro & Gifts, 811 E. First St.

Shady Acres Market, 809 E. First St.
Waves Full Service Hair Salon, 803 E. First St.
Emerald Boba Cafe & Lounge, 801 E. First St.
Celestial Celebrations, 724 E. Second St.

East First, Second, and Third streets

Route 64 Bar & Grill, 608 E. Second St.
Andy’s Autocare, 424 E. First St.
Natural Healing Massage, 410 E. Second St.
The Pizza Shop, 317 E. Second St.
All Aboard, 315 E. Second St.
Salvo’s Pizzeria & Pub, 201 E. Second St.
Merrill Historical Society, 100 E. Third St.

West side: Prospect Street and Grand Avenue
Victoria’s Floral, 110 N. Prospect St.
Ballyhoo’s Bar & Grill, 124 N. Prospect St.

Bubba’s Pub, 405 Grand Ave.
S & S Bar, 418 Grand Ave.