Weinbrenner wins Wisconsin Manufacturer of the Year

Weinbrenner Shoe Company was named one of Wisconsin’s top manufacturers, earning the Manufacturer of the Year Grand Award in the Large Business Category at the 36th Annual Wisconsin Manufacturer of the Year (MOTY) Awards held on Thursday, Feb. 20, 2025, in Madison.
The awards program, hosted by Baker Tilly, Michael Best & Friedrich LLP, and Wisconsin Manufacturers & Commerce (WMC), highlights Wisconsin manufacturers for their contributions to the state’s economy, workforce, and business practices. Weinbrenner Shoe Company was selected for its performance in areas such as financial growth, innovation, sustainability, and employee development.
Weinbrenner Shoe Company, headquartered in Merrill, is known for its Thorogood® boots, American-made footwear worn by workers, first responders, and outdoor enthusiasts nationwide, and their focus on craftsmanship, product innovation, and community reinvestment.
“Manufacturing is the backbone of Wisconsin’s economy, and companies like Weinbrenner Shoe Company set the gold standard for excellence,” said WMC President & CEO Kurt R. Bauer in a recent press release. “Our state relies on hard-working manufacturers to provide economic stability, careers, innovation, and much more. We’re proud to honor this year’s winners of the Manufacturer of the Year Awards. Each of these companies exemplifies excellence on every level. Congratulations to all of the nominees!”
The Manufacturer of the Year Awards recognize companies based on factors including technological advances, product development, environmental solutions, operational efficiency, employee support, and research and development. Winners were selected by an independent panel of judges.

“The innovative spirit and dedication exhibited by this year’s Manufacturer of the Year award winners are a true testament to the resilience and vitality of Wisconsin’s robust manufacturing sector,” said David Krutz, Managing Partner at Michael Best & Friedrich LLP, in the release.
Manufacturing is Wisconsin’s largest industry, employing 18.4% of the state’s workforce and generating nearly $72 billion in annual economic output.
Weinbrenner’s recognition highlights its role in Merrill’s local economy and its commitment to maintaining a skilled workforce.