The paint department at Merrill ACE Hardware has undergone a complete transformation. Officially re-launched on May 6 as The Paint Studio, this newly designed boutique-style shopping experience offers an expanded, premium line of products in an inspiring array of colors. Paired with the helpful, neighborly advice you can expect at Merrill ACE, The Paint Studio provides a world-class paint experience right in your neighborhood.

With eye-catching color racks filled with a large selection of gorgeous colors along with smaller, curated collections of color, The Paint Studio was designed with color displays and tools to help you find your right color while enjoying the process. From inspiring style ideas, to innovative boutique drawers, trend proof color trios, and creative paint project suggestions, The Paint Studio creates an engaging, store within a store shopping experience and promotes confident color selection.

As part of The Paint Studio’s expanded product assortment, Merrill ACE is pleased to announce the addition of a leading national paint brand, Valspar. The new Valspar line, exclusive to Ace Hardware, features two different products designed to meet the needs of every customer and an expertly chosen color palette of tried-and-true hues.

Valspar Optimus provides the ultimate paint experience. This premium interior paint combines paint and primer and has been developed with OptiColor Pigment Technology to provide brilliant color and a flawless finish. This low odor, zero VOC formula provides maximum durability to withstand major wear and washing in high traffic zones. Valspar Optimus is available in four sheens and starts at $44.99 per gallon.
Valspar Aspire interior paint combines paint and primer in this exclusive EverLuxe formula for an ultra-durable finish that is easy to clean and withstands wear. This low odor, zero VOC formula has long-lasting color that stands the test of time. Valspar Aspire is available in four sheens and starts at $33.99 per gallon.

The Valspar product offerings are complimented by Clark & Kensington, Ace’s premium line of paint and primer in one, which was rated #1 by a leading consumer magazine in recent tests of satin and semi-gloss interior paints. The Paint Studio features a brand new Clark & Kensington palette of designer-selected colors, along with the original Clark & Kensington mix and match palette, which takes the guesswork out of designing with 120 harmonious colors to choose from.

In addition to the inspiring Valspar and Clark & Kensington color palettes, both paints can also be custom tinted to virtually any color with the help of the new NovoColor HP water-based colorant system, which is being introduced as part of The Paint Studio. This revolutionary colorant technology provides a broader color range, more vibrant color choices and improves paint performance, meaning Merrill ACE is the place to get the best, most lively colors available.

“The Paint Studio at Merrill ACE will truly elevate our customers’ experience,” said Tim Haight, owner at Merrill ACE. “With our helpful, neighborly advice, we’re ready to help our customers through the entire paint journey – from giving them the confidence to select the perfect color to helping them find the best products to ensure they get the project done right.”